12 BONES SOCIAL

AI Research · Updated 2h ago

Trends

What's working right now, and how to put your spin on it so you stand out instead of blending in.

This week — do these 3 things
  • 01Ship a sunrise pitmaster POV (Tue or Thu)
  • 02Post the Beer × BBQ pairing carousel Saturday noon
  • 03Boost the brisket burnt ends Reel — $80, 5 days

TRENDS RIGHT NOW

Each card = the trend, what to do, and how to differentiate.

Formathot

Slow-mo brisket slice

First-slice close-ups with ASMR bark crackle

+340% engagement
Do this

Shoot 7s vertical of the first slice, raw audio only.

Stand out

Add a single overlay number — internal temp at slice. Nobody else does it.

SaturationCrowded
18 smokehouse accounts
Storytellingrising

Pitmaster POV mornings

5am 'opening the smoker' clips

+42% vs plated shots
Do this

Lift the lid on camera at sunrise. Caption = the time only.

Stand out

Show your hands & a watch — humanize it. Most accounts use a static logo.

SaturationSweet spot
Southeast US food creators
Cross-promorising

Beer × BBQ pairing carousels

One brew per slide, paired with a menu item

2.1× save rate
Do this

5-slide IG carousel: Hop Bomb × Brisket, Porter × Ribs, etc.

Stand out

End slide = QR code to book a tasting flight. Drives in-store traffic.

SaturationBe early
NC/TN/SC brewing accounts
Visualsteady

Sauce-pour macro shots

Glossy drizzle in warm tungsten light

Steady +18% saves
Do this

Macro lens, 3s loop, single sauce, no music.

Stand out

Use your house sauce in a branded squeeze bottle — turn the shot into shelf marketing.

SaturationCrowded
Evergreen
Storytellinghot

'What I eat in a shift' pitmaster

Day-in-the-life eating montage from staff

+212% on TikTok this month
Do this

60–90s TikTok, 4–6 quick eat moments across one shift.

Stand out

Feature a different team member each week — builds a recurring cast viewers follow.

SaturationBe early
Restaurant TikTok, US
Hookrising

Menu price reveal hooks

'Guess the price' before showing the plate

+88% completion rate
Do this

TikTok/Reel, hold price reveal until 4s mark.

Stand out

Tie the answer to a same-day in-store deal. Trend rarely converts — yours will.

SaturationSweet spot
Food creators 25-44

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