AI Analysis · Plain English
The same numbers as your dashboard — but with what they mean for the business and exactly what to do about it.
The 30-second read
Reach is up +18% on the back of one viral TikTok — boost it before the window closes. Engagement is 2× the restaurant benchmark, mostly from POV content. The only red flag: you keep skipping your Friday 7:30 PM slot.
Total followers
116.7K
+4.6%You added ~5,140 followers this week — about 60% came from TikTok. Restaurant industry average is 1.2%/wk; you're at 4.6%.
Double down on TikTok POV content — it's driving most of your new audience.
Total reach
1.84M
+18.2%1.84M people saw your content this week — the brisket Reel alone hit 318K. One viral post is doing heavy lifting.
Boost the brisket burnt ends Reel ($80) — projected +38K reach in 5 days.
Engagement rate
5.8%
+0.9%5.8% means ~6 of every 100 people who saw your posts liked, commented, or shared. Restaurant benchmark is 3.2% — you're nearly 2× the average.
Keep posting POV + macro food shots. Cut posed plated photos — they pull the average down.
Posts this week
14
-2%You shipped 2 fewer posts than last week. Volume is fine, but you missed your highest-engagement Friday 7:30 PM slot two weeks running.
Lock Friday 7:30 PM as a non-negotiable weekly slot in the planner.
↑ The spike around day 22 is your brisket Reel. Your content compounds — keep the cadence.
12-week trend. +17K over the quarter.
Top 3 posts this period — copy this formula.
Pulling these brisket burnt ends straight off the smoker. POV: heaven.
318K reach · 24.8K likes
Dry rub ribs, a fresh pour of our Hop Bomb IPA. That's a Saturday.
78.4K reach · 9.4K likes
New seasonal: Smoked Porter is on tap. Come thru the taproom.
54.2K reach · 6.2K likes
Pattern: All 3 are vertical video posted between 5:30–7:30 PM with raw audio (no music).
Patterns that drag your numbers.
Wed 3 PM Facebook posts
Underperform by ~46% vs your average. Move them to Sun 1 PM.
Posed plated photos with overlay text
Last 6 of these averaged 1.2% engagement vs your 5.8% baseline.
Cross-posting Reels to TikTok with watermark
TikTok throttles these — reach drops ~60%. Re-export clean.